DNA

Bomboogie is an Italian outerwears and total outfits brand for men, women and kids.
Bomboogie embodies the attitude of men and women ready to get in the game and start over challenging social changes. The look interprets strong, decisive and dynamic people.

The nature and the character of the brand are inspired by a military attitude, made of visions, autonomy, awareness of the essential nature, ability to adapt and self-confidence in any circumstance.
Army references, that have always been the brand’s trademark, are integrated in the modern urban habitat. Thus, this spirit translated in collections of items that are conceived to be functional both in usage and fabrics.
The Brand BB DNA

Icon

The logo is a moving propeller. It embodies the idea of movement and evolution, that’s something not stationary. It keeps turning and moving, like the thinking and the style. An aerial view that gives us a complete and contemporary idea of the world.
The Brand Icon
The Brand image
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surrounding
design
2A481D08-A177-457F-AE32-DC22CC10196ECreated with sketchtool.